when i was younger, i used to see advertisements showcasing the latest music hits condensed into a 2-disc album with the glaring words "NOW: top 40"
they then got creative and started dabbling into specific genres like "NOW: Romance, the latest love songs"

there was a NOW 1998, a NOW 1999, NOW 2000... you get the picture
and then christian music started being packaged in the same way with "WOW: 2000, latest worship songs" and so on.

but i think this last genre takes the cake


i saw this on tv today and did a double take over my dinner meal.
it seems like some marketing tricks have great longevity and are as creative in re-packaging themselves as madonna is in re-inventing herself.